From the book “The 46 Rules of Genius”, a concise guide to the principles of innovation.
“Innovators know that unfavourable odds call for unreasonable optimism. Now we also have a toolbox of rules—to play with, refer to…and break.”
—John Maeda, Author of The Laws of Simplicity
“Here are 46 tips that have helped shape our greatest practitioners from every discipline and generation. Best of all, Neumeier takes his own advice from rule 18: Don’t be boring!”
—Paula Scher, Pentagram Partner
“You’re already a genius, of course. All Marty wants to do is give you a platform so you can unlock that genius and share it with the rest of us.”
—Seth Godin, Author of The Icarus Deception
“Creativity can be hard work, but it just got easier with Neumeier’s clear-thinking guidelines. Use them to build your own unique creative confidence.”
—Tom Kelley, Partner at Idea, Co-author of Creative Confidence
Break the rules
You’ve probably heard that it’s unwise to break the rules until you know how to use them. You’ve probably also heard the opposite—there are no rules—it’s the job of innovators to disregard convention. Which of these is true?
Oddly, both. This is the Genius Paradox. You have to disobey the rules of creativity to obey the rules of creativity. And in obeying the rules of creativity, you automatically disobey the rules of creativity. That’s because the number one rule is to break the rules.
Creative rules are not rigid dictates but rough principles—patterns that a variety of artists, scientists, and thinkers have used for centuries as the scaffolding for their inventions. You shouldn’t be a slave to them. You don’t need to keep them in your conscious mind. But having considered them will broaden your repertoire for any creative challenge that calls for a rich response. The simplest way to resolve the Genius Paradox is this:
- React to the rules by embracing them or breaking them.
- Observe the results.
- Rewrite the rules from your own experience.
You’ll find that there are rules for creativity—your rules. They may not be the ones that others follow, but they’ll be true and useful to you.
One caveat: Make sure your new principles are not just scars from a previous experience—it’s easy to draw the wrong conclusion from a single failure. Weigh your newly forged rules against the rules of the ages to make sure they have the heft and hardiness to do the job.